Home » High-Income Adults Just as Likely to Enter Sweepstakes as Low-Income Adults

High-Income Adults Just as Likely to Enter Sweepstakes as Low-Income Adults

• While 26 percent of total adults plan to participate in a sweepstakes or contest in the coming year, 28 percent of consumers surveyed with an annual household income of $100,000 or higher surprisingly mention the same sweepstakes plans (Slide D)
• Comparably, 29 percent of adults with an annual household income of $30,000 or less plan to participate in a sweepstakes or contest in the next 12 months, and only 25 percent of consumers with an income between $30,000 and $50,000 plan to participate in a similar contest