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Loyalty Card Program Benefits

 

• If a store offered a frequent buyer or loyalty card program, 51 percent of professional/white collar adults would prefer a discount on specific products during each visit, compared to 46 percent of blue collar adults surveyed (Slide A)
• 42 percent of Hispanic consumers prefer to accumulate points for a larger reward or payoff, compared to 34 percent of total adults
• 51 percent of Baby Boomers (1946-1964) prefer immediate discounts on specific products or services, compared to 45 percent of Generation X (1965-1976) consumers