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Data Enhancements

It's not how much data you have, but whether you have the right data.

Maximize your targeting accuracy and increase the relevance of your program communications by using our data sources to better profile and understand your target customers.  Vertis Communications enriches your data by adding demographic, psychographic, and personal contact information that increases the messaging relevance and targeting accuracy of your programs.

We can enrich your marketing information with:

• Demographics. Target more effectively using demographic data such as occupation, home value, ethnicity, and other information.
• Psychographics. Take your targeting to an even deeper level using psychographics such as customer preferences, lifestyles, purchasing behaviors, and more.
• Customer response or buying behaviors: Anticipate potential response to your offer with information on past buying behavior for similar offers or related products and services.
• Firmographics. Improve the value of your business-to-business data by adding information including SIC codes, business revenue, number of employees, locations, officer contact names, and more.
• Customer contact information. Get the right contact data for multichannel direct marketing using:
  • E-mail and reverse e-mail append. Use your direct mailing list to source a clean, permission-based e-mail list, or reverse the process and get postal addresses and/or phone numbers starting with your e-mail list.
  • Phone and reverse phone append. Enrich your address database with phone numbers, or add postal addresses and/or e-mail addresses to customer records using your customer phone numbers.

Learn more about our Integrated Data Solutions.