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Target Your Customers

Vertis Customer Focus® surveys

Vertis can help you understand the buying decisions your customers are making through our proprietary Customer Focus surveys. Conducted for the past ten years on a continuous cycle to build on prior research, this analysis of American consumers' demographics, psychographics, and media trends and behavior covers a variety of business segments such as financial, insurance, grocery, automotive, home improvement, furniture, and more. You can't continue to run a limited program with a local printer, targeting the same customers, and expect to maintain your rate of growth.

RISC (Research Institute on Social Change)

As a long-term provider of the RISC AmeriScan telephone survey, Vertis provides you with a rare perspective on the complex mindsets and motivations of specific consumer groups, the forces at work in society, and how they in turn affect consumers' attitudes and behaviors. Using our proprietary Vertis DataDrivenDesign^TM, we can predict and deliver the media and the creative design that will have the most positive effect on your customers to help you more successfully target and reach that audience.

Vertis Communications provides a comprehensive range of research tools and customized services that help maximize impact and minimize risk when approaching new consumer segments, launching ad initiatives, and developing an optimum media mix.