Rafflebox Strengthens Culture and Engagement with Innerlogic

Rafflebox is a dynamic organization revolutionizing charitable fundraising through innovative online solutions. Amid rapid growth and transformation, Rafflebox recognized the importance of maintaining a strong, engaged culture to sustain its success. Determined to be data-driven, the company sought a comprehensive platform to measure, analyze, and enhance its organizational culture. Innerlogic partnered with Rafflebox to identify blind spots and empower them with actionable insights.

The Challenge

As Rafflebox expanded rapidly, it faced the challenge of staying connected with its evolving workforce. The leadership team needed a reliable way to measure culture and engagement, understand potential areas of struggle, and uncover stumbling blocks that could hinder growth. With a focus on using data to guide decisions, they required a tool that could provide clear, aggregated insights into their people’s experiences while highlighting opportunities for improvement.

The Solution

Innerlogic deployed its AI-powered culture analytics platform to meet Rafflebox’s needs. Using the Holistic Culture Index (HCI)—a validated and predictive measurement tool—the platform provided a comprehensive view of organizational culture.

Rafflebox leveraged:

• AI-enhanced survey technology for seamless measurement

• Instant reporting for real-time results

• Tailored recommendations to support leaders in taking action

• Culture Copilot, which analyzed qualitative feedback dynamically, uncovering trends and sentiments to ensure no detail was overlooked

The Results

The results from Rafflebox’s first deployment were transformative:

• Overall Culture Score ↑ 8% – with all 10 culture factors improving between 2–17%

  • Empathy ↑ 17%

  • Belonging ↑ 13%

  • Values & Psychological Safety ↑ 10% each

• Key outcomes improved significantly:

  • Well-being ↑ 9%

  • Engagement ↑ 7%

  • Retention ↑ 10%

• The highest-impact survey item:
  “Open and supportive conversations regarding emotions are welcomed.” ↑ 16.6% since the last deployment.

• The engagement outcome question — “Overall, I would rate my sense of pride working for this organization as...” — had 92% of employees score it 7 or higher.

With Innerlogic’s platform, Rafflebox gained actionable insights in record time. Within 48 hours of closing their survey, the HR lead presented results at a company-wide town hall, along with a detailed plan for sustaining progress and driving improvements. What would traditionally take months with standard engagement tools was achieved in days, thanks to Innerlogic’s AI-driven approach.

Client Perspective

“The staff at Innerlogic was extremely hands-on and helped me discover the many uses the platform has (i.e., running instant reports, analyzing the data, etc.).”
– Christina O’Callaghan, HR Manager